Grandi eventi e rilancio della città: il caso di torino

Abstract

Urban transformations are always accelerated in the cities, which had hosted a ‘big event’. There are a lot of examples inside and outside Europe: Turin is possibly the most important Italian city regeneration case after a big event.
Our text is concerning about the impact of the 2006 Olympic Games on the urban renewal processes in Turin, and analyses how the happening plays, in a time when urban marketing is increasing its importance. The opportunity to distinguish between ‘fleeting’ transformations from structures remaining when the Olympic days will be over is a premise to value the role of the happening in social and economical development of Turin.