Etnometodologia della quotidiana significatività del vedere
Seeing does not consist in the perception of optical input whose the mind proceeds to give meanings, but what we see is a world that endow social processes of meaning. This aspect has always been the missing what of the visual research in sociology and for this reason it has implicitly delegated to semiotics or cognitive psychology the question of meaning. Instead, it is primarily a sociological question. This essay suggests how ethnomethodology can offer rigorous research strategies for an analysis of “seeing” as a social phenomenon. The experience of seeing something is not so much an internal mind-brain process but rather an external process which is incorporated into courses of actions.
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