Mass customization process for the Social Housing. Potentiality, critical points, research lines

Michele Di Sivo, Filippo Angelucci


The demand for lengthening the life cycle of the residential estate, engendered with the economical and housing crisis since the last few years, brings out, in the course of time, the need for conservation and improvement works of the property house performances, through the direct involvement of the users. The possibility of reducing maintenance and adjustment costs may develop into a project resource, consistent to the participation and cooperation principles, identifying social housing interventions. With this aim, the BETHA group of the d’Annunzio University is investigating the potentiality of technological transfer of the ‘mass customization’ process from the industrial products field to the social housing segment, by detecting issues, strategies and opportunities.


Mass Customization, Social Housing, Mass Production, Technological Planning, Building Process Management

Full Text:



Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License (CC-BY- 4.0)

Firenze University Press
Via Cittadella, 7 - 50144 Firenze
Tel. (0039) 055 2757700 Fax (0039) 055 2757712